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Just like video killed the radio star, Jay Baer has proclaimed that Facebook has killed websites. Is it true? Maybe. Polls (both national and among my contacts) confirm that people check their email and Twitter/Facebook feeds first thing in the morning and many times throughout the day. It is impossible to individually check every interesting website and to read every relevant article.
With 500 million members and counting, Facebook turns that equation on its head. Like the walled garden of the original AOL, Facebook can make the case that they already have access to all of your customers, so why wouldn’t you want to just ride their coattails? If there is a killer party with tons of people, a great band, and free booze it’s going to be tough to get a couple dozen people to leave to come over to your house to watch Jimmy Kimmel and eat microwave popcorn.
Jay has a point. (Though my friend Sabrina won around $20,000 on Wheel of Fortune because she watched Jimmy Kimmel the night before she went on the show.) Facebook has collected a tremendous amount of data on each user. From birthdays, email addresses and hometowns to groups, pages and things that you ‘like’ and the status updates you post, they know you inside and out. Additionally, there are more and more ways to connect your Facebook page to sites upon logging in, ‘liking’ and ‘sharing’. Think about it, Facebook probably knows things about you that your parents and closest friends don’t know, unless they comb your profile.
Personally, I think companies that ignore social media, especially Facebook, are missing out. They are missing out on customer interactions and true engagement. They are missing out on free feedback and quality reviews.
What do you think?
Did you know you can choose who sees your Facebook updates? Sounds appealing to me. You can now divide your Facebook friends into lists and choose who can see each of your posts. Find out how you can keep your updates private by reading this Mashable article. You’re welcome.
The Vourlis twins awoke on the morning of their 20th birthday and logged on to Facebook, expecting messages from friends but instead discovered the horrific news about the accident that had taken their brother’s life the night before. My condolences to the Vourlis family, the Naylor family and the Coleman family.
Read the Daily Telegraph article here.
Read the CNET article here.
Read the Mashable article here.
This is a true story. This actually happened to a friend of a friend.
When using a public computer, make sure you log out of Facebook before you leave. When you are on a Mac, make sure you actually ‘quit’ the application, don’t just close the internet browser. If this hit my Facebook ‘wall’ my grandma would be mortified to say the least.
I am the biggest fan of ‘status updates’. I love Facebook and I love Twitter. However, TMI is TMI. There are ‘comments’ that scream “elephant in the room” and ‘status updates’ that whisper “awkward turtle”. Let’s try to keep those to a minimum.
Your ‘friends’ thank you in advance for following this rule.
[*The t-shirt above is available for purchase at this website.]
Sometimes you don’t have good cell service to complete a call but your spotty service can send a ‘status update’. In this case, a status update assisted in saving lives. This proves that people do care about and read status updates. Disclaimer, when possible, calling 911 is a better idea than updating your Facebook ‘status’.