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Just like video killed the radio star, Jay Baer has proclaimed that Facebook has killed websites. Is it true? Maybe. Polls (both national and among my contacts) confirm that people check their email and Twitter/Facebook feeds first thing in the morning and many times throughout the day. It is impossible to individually check every interesting website and to read every relevant article.
With 500 million members and counting, Facebook turns that equation on its head. Like the walled garden of the original AOL, Facebook can make the case that they already have access to all of your customers, so why wouldn’t you want to just ride their coattails? If there is a killer party with tons of people, a great band, and free booze it’s going to be tough to get a couple dozen people to leave to come over to your house to watch Jimmy Kimmel and eat microwave popcorn.
Jay has a point. (Though my friend Sabrina won around $20,000 on Wheel of Fortune because she watched Jimmy Kimmel the night before she went on the show.) Facebook has collected a tremendous amount of data on each user. From birthdays, email addresses and hometowns to groups, pages and things that you ‘like’ and the status updates you post, they know you inside and out. Additionally, there are more and more ways to connect your Facebook page to sites upon logging in, ‘liking’ and ‘sharing’. Think about it, Facebook probably knows things about you that your parents and closest friends don’t know, unless they comb your profile.
Personally, I think companies that ignore social media, especially Facebook, are missing out. They are missing out on customer interactions and true engagement. They are missing out on free feedback and quality reviews.
What do you think?
“I didn’t know what Facebook was, and now that I do know what it is, I have to say, it sounds like a huge was of time. I would never say that the people on it are losers, but that’s only because I’m polite.” – Betty White
Click here to watch Betty White’s SNL Monologue on Hulu. Airdate: Saturday, May 8, 2010.
“Guess what? Jay Z is here! If I had a dime for every time I’ve said that, I’d have one dime.” – Betty White
How many of your friends and family members’ birthdays do you know? By ‘know’, I mean date and age off the top of your head. The number is embarrassingly low, or at least mine is. I keep my close friends’ and family members’ birthdays in my planner but I’ll admit that I know many of my friends’ birthdays solely because of Mark Zuckerberg. What did we do before Facebook? Forget?
This is a follow-up post to my Facebook Birthdays post because Facebook has added an extra feature. They now send “Facebook Birthday Reminders for the Week of ___” and this is stellar. However, you now have added pressure to remember these birthdays. You can no longer say you missed someone’s birthday because you didn’t go on Facebook on their given day.
If you have friends equipped with funny bones, I recommend sending someecards. Often.
I know that if I were Mark, I would have done the same thing. I also know that if I were the Harvard Connection team, I would feel upset and betrayed. The most important thing is that Facebook is great. The site is being well-managed and I do not want management to change. I wish Mark (and his team) and the Harvard Connection/ConnectU team success. The reality is, they all went to Harvard and the world is their oyster.