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I appreciate that Facebook is trying to stay on the cutting edge of relevancy. Word is that they are testing a ‘Related Photos Feature’. Are you a part of the test group? If you are, I’d love to hear about it.

Fans must have been on the mind yesterday because Direct Mag and Jay Baer both wrote about them.

No, not that kind of fan, Facebook Fans.

The Direct Mag article informs us that “Brands will no longer be able to have fans on Facebook. But fear not: They will be able to make friends instead.” At first glance, this turns me off. I am not a fan when brands create normal Facebook pages, rather than Fan Pages. In fact, as I have said before, I usually do not accept a brand’s friendship. However, the article stated a couple of interesting facts: “According to Facebook, users click “friend” buttons almost twice as often as they do the “fan” links; the average user becomes a fan of four pages each month.”

Upon reading further, “Facebook alerted advertisers in a memo it will be changing the “Become a fan” button on brand pages to one that lets users say that they “like” the brand…The “like” status would show up in users’ status updates and news feeds just as the “fan” status currently does.” Now this, I like. Becoming a ‘fan’ of a page seems to be more of a plunge, it insinuates dedication. ‘Liking’ something is easier to accept. From a marketing standpoint, this is fantastic. It will give brands more of an in for interaction.

Jay Baer’s post, Does Your Facebook Page Have a Pulse?, talks about the next step.  “Your Facebook fan page needs to be a thriving, growing, active center of engagement between your company and its best customers. Too often today, fan pages are lifeless Yellow Pages ads, with a couple of photos and a stale wall that’s updated twice monthly.” If you simply create a page on Facebook as a placeholder, you aren’t using it to its full potential. You should have a strategy behind Facebook, not a summer intern. Your brand needs to interact with its fans/friends. The information exchanged needs to be valuable for the consumer and you should be measuring your successes. Your successes are not just the number of fans you have because numbers are meaningless if nobody interacts with your placeholder page.

Put in some effort to make your landing page look nice. Call your fans/friends to action, even if the action is to go to another site that you interact with more regularly. Jay Baer calls out Mint, “When you go to their page, you are automatically directed to…become a fan now. That starts the conversion ball rolling.”

He also explains how to change your landing page, ” log-in to a Facebook fan page where you are an administrator, and clicks “Settings” underneath the status update box. Then, change the pull-down called “Default Landing Page for Everyone Else” to be whatever tab you prefer.”

Last, I will reiterate the point of interaction. If you have people seeking out your brand on Facebook, becoming fans/friends/liking your products – DO SOMETHING. Have a contest, create an app or a game that relates to your product. Have your fans/friends upload content. If they really like your brand, they will be excited that you want their input and they will give it to you. Promise. Don’t believe me? Jay Baer provides these stats to prove my point:

A recent Idea Challenges launched by El Monterey Mexican Food (makers of quite deliciousTornados frozen taquitos) showed eye-popping results in the first 72 hours:

  • 550 user content submissions
  • 18,000 ratings and comments on those submissions
  • Average engagement of longer than 4 minutes

Wow. And with all due respect to Tornados, they aren’t exactly Mountain Dew.

The challenge you face now, is not to get the most fans/friends that you can. It is to have quality interactions between your true fans/friends and your brand. Once you do this, your numbers will naturally rise because people will want to be a part of what you’re doing. People will get jealous of their friends’ quality interactions with you. People will get excited. People will get involved. Those people will help your brand grow, and grow, and grow.

How many of your friends and family members’ birthdays do you know? By ‘know’, I mean date and age off the top of your head. The number is embarrassingly low, or at least mine is. I keep my close friends’ and family members’ birthdays in my planner but I’ll admit that I know many of my friends’ birthdays solely because of Mark Zuckerberg. What did we do before Facebook? Forget?

This is a follow-up post to my Facebook Birthdays post because Facebook has added an extra feature. They now send “Facebook Birthday Reminders for the Week of ___” and this is stellar. However, you now have added pressure to remember these birthdays. You can no longer say you missed someone’s birthday because you didn’t go on Facebook on their given day.

If you have friends equipped with funny bones, I recommend sending someecards. Often.

Mine is. Something makes me think that these rockers have moms on Facebook too…

I came across this video via @Mashable.

As I read through this article, “At Last — The Full Story of How Facebook Was Founded“, I had mixed reactions. I do think that Mark Zuckerberg could have been more helpful to and more honest with the Harvard Connection team. That said, Mark is smart. He did the right thing for his site and while he saw similarities between the two sites, he knew The Facebook was different (and better). I feel sorry for the Harvard Connection team but the truth of the matter is that their vision was limited and Mark saw the big picture.
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I do not, in any way, think that this story should impact how Facebook is viewed. I believe that Facebook is a great tool for people to share content and keep in touch with their friends and family. Facebook was initially created as a college site and over the course of six years, it has grown into a global enterprise. The Facebook team continues to make improvements on the site and expand server size. Businesses are now able to connect to consumers and use Facebook as a marketing/customer service tool.

I know that if I were Mark, I would have done the same thing. I also know that if I were the Harvard Connection team, I would feel upset and betrayed. The most important thing is that Facebook is great. The site is being well-managed and I do not want management to change. I wish Mark (and his team) and the Harvard Connection/ConnectU team success. The reality is, they all went to Harvard and the world is their oyster.

Did you know you can choose who sees your Facebook updates? Sounds appealing to me. You can now divide your Facebook friends into lists and choose who can see each of your posts. Find out how you can keep your updates private by reading this Mashable article. You’re welcome.

If your company has a Facebook presence, I am okay with it. However, if your company goes about this presence wrong, I am not okay with it.

If I like your business/product/service and you want me to become a fan of your page, I will become a fan of your page. If I really like your business/product/service and you want me to join a group in support of it, I will consider joining. However, I don’t care how much I like your business/product/service, I probably will not accept your company as a friend.

JCrew is an example of a company that I love and support. Become a fan of the JCrewAholics page here.

Dear Rad Tattoo Getter,

Please wait until the gel, puss, blood, scrapes and scabs are gone before posting your macho tattoo pictures. Those of us who are afraid of needles might find them interesting if you can wait until that point.

Thanks,

Everyone

This is a true story. This actually happened to a friend of a friend.

When using a public computer, make sure you log out of Facebook before you leave. When you are on a Mac, make sure you actually ‘quit’ the application, don’t just close the internet browser. If this hit my Facebook ‘wall’ my grandma would be mortified to say the least.

If there is a baby in your Facebook ‘profile photo’, I will assume it is your baby. All of your ‘friends’ will too. We might stalk you for a few minutes to verify the facts and find out how pregnant you got.

(*This t-shirt is available for purchase here.)

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