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If your company has a Facebook presence, I am okay with it. However, if your company goes about this presence wrong, I am not okay with it.
If I like your business/product/service and you want me to become a fan of your page, I will become a fan of your page. If I really like your business/product/service and you want me to join a group in support of it, I will consider joining. However, I don’t care how much I like your business/product/service, I probably will not accept your company as a friend.
JCrew is an example of a company that I love and support. Become a fan of the JCrewAholics page here.