Just like video killed the radio star, Jay Baer has proclaimed that Facebook has killed websites. Is it true? Maybe. Polls (both national and among my contacts) confirm that people check their email and Twitter/Facebook feeds first thing in the morning and many times throughout the day. It is impossible to individually check every interesting website and to read every relevant article.
With 500 million members and counting, Facebook turns that equation on its head. Like the walled garden of the original AOL, Facebook can make the case that they already have access to all of your customers, so why wouldn’t you want to just ride their coattails? If there is a killer party with tons of people, a great band, and free booze it’s going to be tough to get a couple dozen people to leave to come over to your house to watch Jimmy Kimmel and eat microwave popcorn.
Jay has a point. (Though my friend Sabrina won around $20,000 on Wheel of Fortune because she watched Jimmy Kimmel the night before she went on the show.) Facebook has collected a tremendous amount of data on each user. From birthdays, email addresses and hometowns to groups, pages and things that you ‘like’ and the status updates you post, they know you inside and out. Additionally, there are more and more ways to connect your Facebook page to sites upon logging in, ‘liking’ and ‘sharing’. Think about it, Facebook probably knows things about you that your parents and closest friends don’t know, unless they comb your profile.
Personally, I think companies that ignore social media, especially Facebook, are missing out. They are missing out on customer interactions and true engagement. They are missing out on free feedback and quality reviews.
What do you think?